I’m a regular voice on Tom Idle’s awesome Better Business Show. Each week, we discuss the goings on in sustainable business.
Hungry? Take a look at this bad boy!!
It looks like meat. It tastes like meat. But actually – it isn’t meat.
Fake meat start up Impossible Foods – who have raised millions in investment from investors like Bill Gates – have whipped up a bloody burger that oozes a red colour when squeezed, and it’s now made its New York debut at restaurant momofuku nishi, which is serving the burger on a first come first served basis.
The whole loving meat thing is totally awks when you have a soft spot for the planet. Luckily, the vegan-friendly burger (which the foodie inventors dub their “meaty masterpiece”) uses 95% less land, 74% less water, and produces 87% less greenhouse gas emissions than it’s beefy equivalent.
So what’s it made of? Apparently wheat, coconut oil and potato protein but the secret to it’s bloodiness is the heme molecule, part of hemogoblin which is rampant in blood, the reason for its rich red colour. You might not know that’s also fundamental in our plant-y friends too, and Impossible Foods have managed to extract it even though it’s pretty tricky.
“Today we rely on cows to turn plants into meat. There has to be a better way” Pat O. Brown, Impossible Foods’ founder and CEO. Amen to that.
I eagerly await my delicious introduction. 🙂
Meanwhile, how about a nano farm that fits on your kitchen counter? There’s a campaign dropping on Kickstarter next week to crowdfund these home appliances that grow fruit and veg while you do ABSOLUTELY NOTHING. We also chat about Toyota and WWF becoming best buds in the good name of conservation, and that same wildlife charity warning that there is a serious timber supply crunch heading our way.
Jump to the end for our chinwag. Plus, how do you get customers to actually give a damn about eco issues? Trewin Restorick is the man you need to ask.
Happy listening 🙂