I’m a regular voice on Tom Idle’s awesome Better Business Show. Each week, we discuss the goings on in sustainable business.
This week, I’ve taken over the BBS show to interview Heidy Rehman – founder of British women’s clothing brand Rose & Willard – who’s basically a fashion storm trooper and a very worthy feminism-crush. To give you a bit of a back story, Heidy was a top analyst in the banking sector before making the leap to creating her own fashion house. Not content with the status quo, she’s giving it a serious shake up: claiming the lowest carbon footprint in the fashion industry, paying her interns (nearly unheard of in the industry) and introducing a contractual clause that means her models MUST eat lunch if they’ve been hired for a shoot. Rose & Willard use ‘aspirational’ but healthy models to wear their clothes – a refreshing break from the unattainable, stick-thin images we’re used to. Plus, Heidy’s using all sorts of innovative fabrics – from by-product cod leather (see ‘The Codfather vid above) to clobber that won’t make us sweat when we’re running from the Tube to a meeting.
Well, since Rose & Willard means “feminine and bold” I guess it lives up to it’s name. 😉
Heidy is super lovely so this is definitely worth a listen!